Natural Cycles
Natural Cycles
Creating
On-brand Visual and Digital Assets for a Leading Women’s Fertility App
My role: Graphic & Visual Design Freelancer
Since August 2023 I have been supporting Natural Cycles as a Graphic & Visual Design freelancer. I work with teams across the organization including the marketing, product design, content, and supply and logistics teams to achieve their visual design needs.
From creating unique illustrations for digital content to laying out highly technical instructional pamphlets in multiple languages, my work ranges depending on the needs of the organization. The digital content I’ve created for NC° social media channels has attributed to tens of thousands of likes and thousands of comments, driving important conversations about women’s reproductive health, fertility, and birth control methods.
Social Media Design
Design digital collateral including static posts and memes for Instagram which reach over 500K followers on a daily basis.
Product Materials Layout
Lay out highly technical print instructional pamphlets and product manuals to support the supply & logistics team.
Illustration
Create unique illustrations for use across multiple digital platforms, including social media and the NC° blog “Cycle Matters”.
Product Marketing Support
Build motion graphics and manipulate images to showcase product features across email and digital marketing campaigns.
Visual Design
Design visual assets needed across the organization including print and digital collateral for events and product launches.
Collaborate Cross Functionally
Build relationships across the organization through effective communication and use of company-wide management tools.
Social media content
A selection of marketing assets and unique illustrations used across digital platforms
