Natural Cycles
Natural Cycles
Creating
On-brand Visual and Digital Assets for a Leading Women’s Fertility App
My role: Graphic & Visual Design Freelancer
From August 2023 to December 2024, I supported Natural Cycles as a Graphic & Visual Design freelancer. I woredk with teams across the organization including the marketing, product design, content, and supply and logistics teams to achieve their visual design needs.
From creating unique illustrations for digital content to laying out highly technical instructional pamphlets in multiple languages, my work ranged depending on the needs of the organization. The digital content created for NC° social media channels attributed to tens of thousands of likes and thousands of comments, driving important conversations about women’s reproductive health, fertility, and birth control methods.
Social Media Design
Designed digital collateral including static posts and memes for Instagram which reach over 500K followers on a daily basis.
Product Materials Layout
Layed out highly technical print instructional pamphlets and product manuals to support the supply & logistics team.
Illustration
Created unique illustrations for use across multiple digital platforms, including social media and the NC° blog “Cycle Matters”.
Product Marketing Support
Built motion graphics and manipulate images to showcase product features across email and digital marketing campaigns.
Visual Design
Designed visual assets needed across the organization including print and digital collateral for events and product launches.
Cross-Functional Collaboration
Built relationships across the organization through effective communication and use of company-wide management tools.
Social media content
A selection of marketing assets and unique illustrations used across digital platforms
