Bluecore Open: A Digital Event Series

Creative Director & Design Strategist

Live + virtual events, customer success, design + brand strategy

Navigating Challenges with Strategic Branding: Bluecore's Virtual Event Success

THE OPPORTUNITY

When COVID-19 hit, communities everywhere lost the opportunity to connect in person. At Bluecore, this meant cancelling all live events which historically yielded critical revenue for the business. In response, executives at Bluecore tasked the Director of Field Marketing and me, the Creative Director, with strategically developing, designing, and overseeing a virtual event series to actively engage with customers, influence revenue, and replace live events.

THE CHALLENGE

Many dark challenges of COVID were felt worldwide, and creating a virtual event series during an unprecedented time in modern history was not easy. In the event space, we struggled with identifying the best ways to engage with customers who could suddenly tune in to on-demand events from multiple vendors at any time of day. Common virtual event challenges included screen fatigue, lack of engagement, and high drop-off rates. Balancing accessibility with personalization required creative thinking to develop a solution that captured audience attention and drove engagement.